Cave Creek, Arizona · Est. 2023
All-Day Moisture All-Day Curls
Powell Professionals is the conditioner that keeps its promise: hair that stays soft, deeply moisturized, never weighed down. Suitable for thick, wavy, curly and coarse hair types.
- Shine without grease
- Softness that lasts
The Product
A conditioner that takes moisture seriously
Most conditioners coat the hair, then call it moisture. This one is built to leave hair softer, shinier, easier to shape — long after you step out of the shower.
The formula was made for curls first, because curls are the hardest hair to keep moisturized. Deep conditioning without weight lets the curl spring back instead of drooping, with a shine that reads healthy rather than greasy.
Suitable for thick, wavy, curly and coarse hair types. Coily hair too — one bottle, no guessing.
- Softness that makes combing easy
- No weight, no greasy film
- Shine that looks healthy, never coated
Created for hair types such as Irish, Greek, Italian, Middle Eastern — the ones that have lived with curls the longest.
What You Get
5 things you're guaranteed
Every bottle is made to deliver these 5 things — in plain terms, no jargon.
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Moisture that stays
Hair that is still soft at bedtime — moisture locked in, not sitting on the surface.
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Definition without crunch
Curls keep their shape, stay touchable — never stiff, sticky or plastic.
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Shine you can see
A clean gleam in the light. No greasy film, no heavy coating.
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Suitable for thick, wavy, curly, coarse hair
Coily and Pacific Islander hair too — one bottle, no guessing.
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One pump, simple to use
A single pump goes a long way. Work it through, finish your routine, get on with your day.
How to Use
Three steps, one pump
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1
Start with wet hair
After shampooing, with hair wet and ready. Conditioner slips through best while the hair is still damp.
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2
One pump, mid-length to ends
Work it from the middle of the hair down to the ends, where curls dry out first. Add a little more for long or thick hair.
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3
Give it a moment
Leave it while you finish your shower routine — that is when the moisture sinks in — then style the way you like.
Shine you can see, moisture you can feel
The Founder
Meet Natalie Powell Rankin
The Woman Behind Powell Professionals
Some women spend their lives following a single passion. Natalie Powell Rankin has spent hers discovering just how much beauty life has to offer.
Born and raised in Wickenburg, Arizona, and now residing in Cave Creek, Natalie has always been a woman of curiosity and determination, with a deep appreciation for the natural world.
Alongside her late husband of more than 30 years, David Fraiberg, Natalie built a successful nursery and landscaping business while raising their three children, Blake, Ali, and Isabel. She also spent years homeschooling Blake and Ali, all while pursuing her own education at Arizona State University, where she earned multiple bachelor's degrees, majoring in anthropology.
Her love of learning extended far beyond the classroom. Natalie participated in archaeological digs in Belize and, while working as a substitute teacher, founded a Cultural Studies Program to introduce children to the world's many cultures. Her goal was simple: to teach every child that our differences make us unique, and that everyone is beautiful in their own way.
Today, Natalie is embracing a beautiful new chapter in her life. She is happily married to Kevin E. Rankin, a retired United States Marine Corps Chief Warrant Officer. Together, they look forward to the adventures, experiences, and joys that this next chapter brings.
One of Natalie's greatest joys is being a grandmother. Her granddaughter has given her an even deeper appreciation for the importance of self-love, confidence, and embracing what makes each person unique. Natalie hopes to be the best role model she can be, inspiring her granddaughter to recognize her own worth, celebrate her natural beauty, and always feel confident in who she is. For Natalie, true beauty begins with authenticity, self-acceptance, and the courage to embrace the person you were born to be.
That same spirit of curiosity, creativity, and possibility eventually inspired another new adventure.
With naturally curly hair herself, Natalie understood the struggle of finding a conditioner that delivered softness, moisture, and manageability without weighing hair down. When a favorite conditioner was discontinued, she decided to create something of her own.
And so, Powell Professionals was born.
Created with curly hair in mind and made for thick, wavy, curly, and coarse hair, Powell Professionals is more than a conditioner. It's a reflection of a woman who has spent her life learning, nurturing, creating, and celebrating what makes each of us special.
Because Natalie believes true beauty isn't about changing who you are. It's about embracing what makes you uniquely you—and passing that confidence on to the next generation.
Powell Professionals — Naturally Beautiful · Uniquely You
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